A corporate event like a conference is a great opportunity for networking, professional learning, and socializing. If you are the event planner, you want to make sure that all of your participants and attendees get the most out of the event that you’ve spent so much time and effort organizing. The following are two tips for making sure your event will have a Big impact.
First of all, use hashtags on multiple social media platforms to promote your event. Create a hashtag that is specific to your event and publicize it in any marketing materials you are using, as well as on your company’s website. Hashtags work on Twitter, Facebook, and other platforms, so make sure to cross-post. Throughout the day of the event, you can tweet real-time updates and post photos to Instagram. Social networking can help you reach out to people who didn’t attend the event but are interested in your business. In promoting your event, you need to walk a fine line between generating as much enthusiasm as possible and promising more than you can deliver.
Next, sharpen up your public speaking skills if that task will fall to you during the event. Public speaking is having an increasing impact on our culture thanks to TED Talks and Youtube, and people are coming to expect interesting and entertaining talks at conferences. One of the best strategies for writing a speech is to tell a personal story that has relevance to the overall topic. Don’t neglect the PowerPoint presentation because images themselves are powerful storytellers, but whatever you do, don’t put a lot of text on your PowerPoint slides. You want your audience to be listening to you rather than reading.
Other things you can do to increase the impact of your event include handing out branded gifts for attendees to take home, making sure your own personal appearance helps you come across as competent and professional, and preparing an evaluation tool for attendees to fill out before they leave. You can use online polls or surveys throughout the event to get real-time data on participants’ satisfaction. This information can help you or colleagues organize future events.